Let Sleeping Dogs Lie


the brief

We were approached by Let Sleeping Dogs Lie to create a new visual identity for their online community of dog enthusiasts. Their goal was to create a brand which helped promote positivity and encourage engagement between dog owners. The branding needed a link to Lilly and Lenny, two special dogs the online community is based around. Another requirement was the branding needed to be easily franchised as the business had plans to develop merchandise.

Top Dog branding

The key to this project was to encapsulate the wonderful characteristics of the two dogs. We created illustrations of each dog and developed a layout which complimented them. The use of the soft edge typeface gives a family-friendly feel to the branding which was very important for the client. This project success lies in the clear communication between Onebold Studio and Drew (owner of Let Sleeping Dogs Lie). We listened to his feedback and suggested creative ideas which helped the project achieve a fantastic end result.

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Peter is a very talented graphic designer, he listens to your needs and creates the best logos and banners. Peter has gone the extra mile on creating my Facebook group banner and also created an amazing franchise logo to go with it. Can not recommend this guy enough!

Drew Stockbridge, Let Sleeping Dogs Lie Founder

the result

similar Project

How we approach our work is simple, set effective goals through clear communication. Your the expert when it comes to your business, we want to hear about it. By taking the time to understand what you want. We can design something which hit the mark.


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