JL Agri Limited Branding

JL Agri Limited is an agricultural specialist providing expert advice and installation for drip irrigation, crop testing and farm machinery. They help farms across the UK increase their growth and soil quality. They also provide bespoke solutions for farmers and their farms. Producing in-depth analysis reports.


the brief

JL Agri Limited approached us looking for a brand identity. They wanted to have a clear connection to the agricultural industry and have an instantly recognisable iconic feel. The company founder Jim Lee asked for "a logo which is heavy duty and can hold up to the hard-working ethos we set our business too".

A brand built to grow

We started by developing an icon, we wanted the icon to clearly tie the idea of growth and the business together. We used the initials of Jim Lee and incorporated them into Icon which is a plant design. The supporting wordmark uses a strong sans serif with a bold colour palette.

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the result

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How we approach our work is simple, set effective goals through clear communication. Your the expert when it comes to your business, we want to hear about it. By taking the time to understand what you want. We can design something which hit the mark.


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