Ella's Paving


the brief

To develop a logo for Ella’s Paving. Benjamin is a hard landscaper building driveways, patios, fencing, sleeper retaining walls and steps, raised beds and pergolas. He was looking for a logo that showed the variety of work he does, but also showed the professional standard of the work he produces. Our approach was to create an iconic logo which can be used to build a recognisable brand.

Branding set in stone

We created a logo which has a decorative wordmark and supporting icon. The colour scheme is a vibrant bright orange and dark blue. The wordmark uses a mosaic style san serif which is elegant but still feels connected to the trade service. The supporting icon is a representation of a brick pavement pattern. The bricks also make a ‘E’ silhouette which connects the icon to the company name. The icon can be used as a stand alone graphic or as a visual element in additional branding.

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The logo design is very smart thinking, and pure quality, he done everything I brief for, done on time, someone I would recommend in the future, and get to help on other design in the near future.

Benjamin M. Macrow, Ella's Pavement

the result

similar Project

How we approach our work is simple, set effective goals through clear communication. Your the expert when it comes to your business, we want to hear about it. By taking the time to understand what you want. We can design something which hit the mark.


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